Simon Property Group, Inc. (NYSE:SPG), a global leader in retail real estate, is hosting its annual Easter celebration festivities at Jefferson Valley Mall, offering families the chance to participate in both traditional and unique seasonal events.
The Bunny Photo Experience begins Friday, March 28 and runs through Saturday, April 19 at Jefferson Valley Mall’s Center Court. Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion.
The presenting sponsor for the 2014 Bunny Photo Experience is Gymboree.
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“We love to hold family-friendly events at Jefferson Valley Mall and we always look forward to watching children interact with the Bunny during the Easter season,” said Briana Puncar, director of marketing and business development for Jefferson Valley Mall.
The Simon Kidgits Club® will also host a breakfast celebration event to welcome the Easter Bunny on Saturday, April 12, from 9 a.m. to 10:30 a.m. in the Food Court. Kids can participate in various craft-making activities and games as well as eat and take pictures with their favorite holiday character. Participants will receive a Kidgits® Easter bucket and Kidgits bunny ears as a keepsake to take home.
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The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. The Simon Kidgits Club has kept children and parents alike amused for over a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.
Jefferson Valley Mall’s Caring Bunny™ event will offer families which have children with special needs a subdued environment to participate in the Bunny Photo Experience. Caring Bunny has been developed by SPG and is guided by AbilityPath.org, a national online resource hub and special needs community. Over 80 Simon® properties will host the Caring Bunny this season.
On Sunday, April 13 from 9:00 to 10:30 a.m., many steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny. The subdued environment is likely to include:
- Turning off in-mall music, stopping escalators located near the photo set and dimming the lights for the duration of the event.
- Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.
- Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.
For more information about the Simon Kidgits Club and Jefferson Valley Mall’s Easter events, visit www.simon.com/kidgits, www.facebook.com/JeffersonValley, or follow the mall on Twitter @JeffersonValley.
Jefferson Valley Mall
Jefferson Valley Mall is located on Route 6, 1/4 mile east of the Taconic State Parkway in Yorktown Heights, NY and is owned and managed by Simon Property Group, Inc., headquartered in Indianapolis, Indiana. Visit www.simon.com for more information, or call the mall management office at (914) 245-4688. Visit www.jeffersonvalleymall.com for the latest mall events and retailer updates. Jefferson Valley Mall is on Facebook – check out www.facebook.com/JeffersonValley. Follow the mall on Twitter: @JeffersonValley.
Simon Property Group
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America, Asia and Europe comprising approximately 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.
About AbilityPath.org
AbilityPath.org is an online hub and special needs community for parents and professionals to learn, connect and live a more balanced life. The website combines social networking features with expert content from AbilityPath.org’s team of educators, parents, therapists and medical professionals.AbilityPath.org was created by Community Gatepath, a nonprofit with over 90 years of experience serving families and children with special needs by fostering hope, dignity and independence. AbilityPath.org may also be found on Facebook and Twitter.
About The Gymboree Corporation
The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.
About Gymboree Retail Stores
Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks. Available in sizes newborn to 12 years, Gymboree clothing is designed with colorful, high-quality fabrics and detailed touches throughout. Gymboree currently operates 631 stores in the U.S. and Canada and we continue to expand internationally. You can also visit us anytime from everywhere at www.gymboree.com.
