Community Corner

Guiding Eyes for the Blind Appoints Director of Marketing and Communications

Four-year Guiding Eyes team member Michelle Brier is promoted.

This information is a release from Guiding Eyes for the Blind:

, the world’s foremost nonprofit guide dog school, has promoted Katonah resident Michelle Brier to Director of Marketing and Communications. Brier has been a Guiding Eyes team member since 2008.

In her previous role as Events and Marketing Manager, Brier led efforts for the organization’s largest fundraiser, the Annual Golf Classic, for which New York Giants Quarterback and Super Bowl XLVI champion Eli Manning is a spokesperson. Under her direction, the event has sold out each year and has increased revenue by more than 200 percent.

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Brier will now be charged with the execution of all marketing and communications strategies, which will include integrating digital media with more traditional resources. She’ll maintain her supervision of the Guiding Eyes Golf Classic, to be held this year on June 11, 2012. Brier will also continue her volunteer work with the organization; she fosters Guiding Eyes dogs in training before they are matched with their blind and visually impaired handlers. 

"Guiding Eyes has already significantly benefited from Michelle’s talent and passion," said Sue Dishart, Guiding Eyes Vice President for Marketing and Development. "We are excited about what she can accomplish in this leadership role."

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Guiding Eyes for the Blind provides professional instruction and follow-up support services to the blind at no cost to them, and is dependent upon contributions to fulfill its mission as it does not receive government support. 

In 2011, Guiding Eyes launched its One Step Ahead campaign, a fundraising drive to raise $8 million to build a world class puppy training academy on its Patterson property. The will comprise a unique campus that will set the standard for guide dog training facilities everywhere.

Guiding Eyes for the Blind is located at 611 Granite Springs Road in Yorktown Heights. For more information, please call 914.243.2208 or visit their website.


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