What's I really love about marketing homes today via the Internet is that we can say and show so much more than we could have in print.
With that said, that fact can be good and bad because what's put out for consumers to see might actually make buyers decide not to see a home.
Years ago, when my daughter began her photography career, she spent some time looking at listings to see examples of current photographs of homes that were listed. I still remember her gasping when she came upon a home that most definitely was photographed using someone's headlights to illuminate the house well enough to take the photos. Today, I still see photographs of unmade beds, kitchens with dishes in the sink, rooms with tons of clutter, etc.
What these photographs indicate to potential buyers, whether true or not, is that the house wasn't well cared for. So, buyers start deducting value in multiples of $10k at a pop.
When your home goes on the market, it's like getting the house dressed up for a blind date. You don't know who's going to look at it, but it will only take seconds for the viewer to decide whether they're interested or not.
For me, as a Realtor, I've had to take more training on photography. And...yes, my daughter does take many of our photos since she is now a professional photographer. In addition, I read up on newest trends all the time. As a Certified Residential Specialist, I have access to articles on how to improve different aspects of my business. Here is the latest article that came my way. I thought it might give you insight as to what should be done when selling on your own or should be done for you if you listed your home with a Realtor.
Have you shopped for a home on the internet? If so, I'd like to hear your thoughts!
Donna Bruno is the Broker/Owner of Century 21 North Star Realty in Peekskill. She has been selling Real Estate locally for 28 years.
