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Advertising on Patch

With the proliferation of local online news websites, there's finally a chance for merchants to reach out to prospective customers in their neighborhood.

Has your business considered advertising on Patch? I'm sure you've thought about it when perusing the site for the latest local news and other relevant content. You've probably wondered how it all works and if it's really worth it. Will sales materialize as a result of it? Will it adequately attract the kind of prospective customers that will help grow your business?

While Patch is a national company, there is an opportunity for local businesses to advertise on sites that are specific to their towns and cities. And that's what makes the difference. While you can sell to a prospective customer 50 miles away, local clients are more likely to return time after time, provided they are happy with the customer service.

As is typical with other Patch websites nationwide, before a business listing can be placed on Patch, a sales representative visits a business, acquiring such detailed information as the hours of operation, the products and services being sold, if parking is available, and if any sales or promotions are ongoing. A photograph is taken and the listing, along with the image, is featured among a directory of premium business listings located prominently on the local Patch website. 

The no-cost listing can be claimed by the business, after which a Patch representative may suggest the creation of a video, such as this , to further enhance the company's prominence in the local community.

Tranquilty Spa, located in Scarsdale, has previously advertised on the Bronxville-Eastchester Patch site, initially purchasing a banner advertisement and later participating in an American Express Small Business marketing initiative in conjunction with Patch. "Any online marketing is, in my opinion, helpful," said Jason Feldman, manager of Tranquilty. Although the promotion did not attract as many customers as he would have liked, Feldman believes the hyper local aspect of the site is helpful in attracting attention.

Businesses that advertise on Patch know that readers viewing their listings or ads are more likely to respond because the business is based in their local communities. Once businesses begin to market themselves on Patch, the results of their efforts, in terms of impressions and click-throughs, is readily available to them.

While no marketing strategy can guarantee surefire results, the idea of positioning one's business front and center within the local community and then making every effort to move customers closer to a sale is always a step in the right direction.

This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you'd like to post a blog, go here to get started.

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