COOL OFF WITH FRO YO YUM AT JEFFERSON VALLEY MALL

Those in search of cold delicious treats on these hot summer days will soon find it when Simon’s Jefferson Valley Mall welcomes Fro Yo Yum to the center’s dynamic line-up of over 90 retailers. Slated to open in late July, this locally owned and operated purveyor of delicious frozen yogurt creations will be on the mall’s Lower Level, Sears wing.

Fro Yo Yum will offer patrons fresh yogurt flavors, which will rotate periodically, along with a large variety of toppings, from decadent chocolate to fresh fruit. Its delicious menu will also feature chocolate covered strawberries, bananas and more as well as blended fruit smoothies.

 “We are pleased to have Fro Yo Yum join our merchant mix this summer,” said Lauren Penchina, director of marketing for Jefferson Valley Mall. “This is the perfect season to enjoy delicious frozen treats and we feel this concept will be universally embraced by our shoppers.”