Business & Tech

Jefferson Valley Mall Appoints New General Manager

Rob Luciano, a White Plains resident, has been appointed as the general manager of the Jefferson Valley Mall in Yorktown. 

"I am very excited to lead the management team at Jefferson Valley Mall, considered a top retail destination in the Hudson Valley region," Luciano said. "The mall is very attractive from a management perspective and I look forward to leveraging my background and building on the success already achieved here in the months and years to come."

Luciano has more than 14 years of asset management and retail real estate experience. He will also use his financial acumen to oversee Jefferson Valley Mall’s operations, security, marketing and budget functions.

Prior to joining Simon Property Group, Luciano was co-owner of a commercial real estate office in Panama, where he transformed an underperforming brokerage and grew its sales by $9 million over a two-year period. Prior to this, he managed a portfolio of regional malls in Arizona, Colorado and Texas. During his time there, Luciano was instrumental in redevelopment initiatives for three properties and new construction and reconfiguration plans to accommodate new tenants, involving thousands of square-footage.  

Luciano’s background includes serving as a Hospital Corpsman in the United States Navy from 1992 to 1996, where he was awarded Sailor of the Quarter, 2nd Quarter in 1995 and was honorably discharged the following year.

As part of his new role, Luciano will also be responsible for forging mutually beneficial partnerships with the Yorktown-area business community as well as maintain positive retailer to landlord relations in an effort to further advance the initiatives of the center.

Originally from Newport Beach, CA, Luciano holds a master’s degree in Business Administration from Arizona State University in Tempe, Arizona, and a bachelor’s degree in International Relations from the University of Southern California in Los Angeles, CA. 

"We are pleased to welcome Rob to Simon Property Group,” said Robert T. Guerra, regional vice president for Simon Property Group’s Northeast region. “His diverse background and asset management experience will serve him well in the general manager position and I look forward to the contributions he will make on behalf of Jefferson Valley Mall and Simon.” 

Jefferson Valley Mall is located on Route 6, 1/4 mile east of the Taconic State Parkway in Yorktown. For more information visit www.simon.com, or call the mall management office at 914-245-4688Visit www.jeffersonvalleymall.com for the latest mall events and retailer updates. 


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